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Charles and Ray Eames for Polaroid

In 1972, the Polaroid Corporation commissioned famous designers duo, Charles and Ray Eames, to produce a film introducing the new SX-70 instant-photography camera, invented by Edwin Land.

The film not only demonstrates the potential uses for the camera but also shows how it operates. It was first presented to Polaroid stockholders and later used as a Polaroid ad.

This film was the first of four films made by Charles and Ray Eames for Polaroid. This one won a Bronze Plaque at the Columbus International Film Festival in 1975. And you can see why.